Our Story
What We Do
Noxan Consulting, established in 2024, is your dedicated agency specializing in Sponsorship and Brand Marketing.
Our founder, Antoine Magnan, boasting over 18 years of experience, including 11 years as the Commercial Director at Alpine Formula 1 Team, brings unparalleled expertise to the Sports and Entertainment industry.
From Motorsport F1(Formula 1, Formula E, WEC / 24h of Le Mans, WRC, etc...) to Sailing, Golf, Tennis or Football , e-Sports or Cinema, we are bringing brands and right holders together to create meaningful partnerships that last.
Our services include strategic consulting for Rights Holders, assisting brands in navigating the sports marketing landscape, providing 360° Sponsorship and Partnership Expertise, and offering tailored Business Development Strategies.
At Noxan Consulting, we believe that successful partnerships are built on mutual benefits.
By understanding your commercial and marketing objectives thoroughly, we ensure that our partnerships are founded on shared goals and achievements.
Antoine Magnan
With over 11 years in Formula 1 and more than 100 races in the pinnacle of sports business, Antoine Magnan began his sports career at Renault Sport by selling engines to other F1 teams (Red Bull, Toro Rosso, Caterham, Williams, McLaren). He then became a founding member of Renault F1 Team and later served as commercial director of the Alpine F1 Team.
Prior to this, he managed various product categories at HP for several years - from consumer products to professional workstations - being responsible for the P&L of those product lines.
« With experience on both sides - rights holders and brands -
I understand what it takes to achieve ROI and leverage marketing as a powerful tool for business growth and brand enhancement »
